Tiffany & Co. has released a must-see video featuring a photoshoot with Lady Gaga about two months ago. Now the brand has finally launched the new visual campaign for the Tiffany HardWear collection.
The brand has launched the promotional video during the Superbowl 2017. The new ads show black and white pictures against the known Tiffany blue background. These new ads feature their latest brand ambassador: Lady Gaga.
This new collection shows once again the known elegance of the brand. When speaking about this new collection, Lady Gaga said:
“I love Tiffany HardWear because it’s different and elegant but it’s not what you would expect of elegance. That’s like me I think, I’m a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.”
Moreover, Tiffany & Co. has also released a short behind the scenes video with Lady Gaga. In this video, the singer speaks about the “romance of jewelry”. Curious to see this video? Click here.
The New Tiffany HardWear Collection will be available across the Middle East from April 28th.