Dior is launching an artificial intelligence beauty assistant. Its first online chat that features artificial intelligence, and is named Dior Insider.
The french luxury brand Dior prepares to launch its first online chat that features artificial intelligence (AI), called Dior Insider.
Dior has launched a new experience via Facebook Messenger called Dior Insider. Consumers who have questions regarding a product can interact with an interactive chatbot software.
As mentioned before, the service is available through Facebook Messenger, the AI technology offers both beauty advice and information based on several answers to standardised questions upon first logging in. Premium customers are afforded further personalised engagement including reservations of product samples.
Apart from the personalised conversations with the chatbot, visitors can also access to Dior exclusive interviews, gifs, videos and social media posts featuring the latest trends. Dior Insider will be launched this month.
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